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Pick A Domain Name, Pick It Well

Why Pick That Domain Name?

By Kevin Needham

Click here to receive your free Business Blueprint.

The steps to follow to purchase and host a domain name are
quite straightforward. I’ll go through those steps first. What is more
challenging is picking (finding) a domain name that will serve your
business well into the future. Read on to discover how important you
domain name can be to your business health.

To purchase a new domain name, you must do so through a domain name
registrar. A domain name registrar is a company, accredited by the
Internet Corporation for Assigned Names and Numbers (ICANN) or by a
national ccTLD authority, to register Internet domain names.

I always use Godaddy.com to search for and purchase my domains. There
are hundreds of domain registrars online. I have found Godaddy to be
the easiest to navigate, as professional as others and close to the
least expensive. I have also found out over time, now that I
own 200+ domain names, that dealing with one registrar is much less
confusing and provides for better organization.

I go to Godaddy.com, I use the search box and type in the domain name I
want. I try to use my major keyword of my niche in my domain
name. If that is not possible, I try to use a catchy phrase that will
be rememberable (is that a word?) or not easily forgotten.

For instance, I started this blog with the intention of starting new
businesses, and posting all my activities on the blog so everyone could
follow along. I was starting new businesses, I wanted others the
follow. I chose FollowMyStartups.com. In this case it is a brandable,
rememberable name hopefully, and it is somewhat descriptive.

I had a bit of a challenge with a domain name purchase for the first
business I am starting. To recap, I am going to drive traffic to a
site, to capture an email in exchange for a ready-to-go private label
resale rights product. The product is a 50+ page ebook, complete, ready
to go. Visitor gets it for free. I have noticed with PLR
ebooks, allot of people like them, they are complete, and ready to be
sold, just add your name, however most do not get around to making the
first sale. This is where my revenue will come from then is that for a
monthly fee, I will set up their complete website for them. A custom
sales page, payment processor, autoresponder series, their domain name,
a splash page for initial capture of customers emails, we will do all
the work for them, and simply turn over the keys. All they need to do
is feed it, which is traffic. As a back end product, we can then offer
them traffic related goods and services.

So, first I registered buyasite101.com (sometimes throwing
101 or other numbers at the end, still gets you a memorable domain
name, as buyasite.com was taken) I sat on it for a few days,
then realized it did not really describe what I wanted. I
want traffic coming to my site to get a free ebook, that they can
resell. A ready to go business. The word BUY in the domain, was going
to discourage allot of visitors and affect my opt-in rate, had to get
rid of the word BUY, as a side note, BuyASite101.com is for sale, drop
me an line.

I went back to Godaddy and settled on StartaBiz101.com This
describes more of what I want the customer to be focused on. Come to my
site, to start a business. I don’t particularly love the 101 on the
end, but it is still catchy, what do you think?

So, you can search and purchase a domain name at Godaddy.com

A good name suggestion tool can be found at Nameboy.com, where You can
take your keywords or phrases you believe customers will type into the
search engines and this tool will generate related domain name
sugestions.

Do a search for “domain name suggestion tool” on google to find other
tools. Bottom line is, return to Godaddy to buy the domain name.

follow the directions on Godaddy, don’t add anything onto your domain,
and you should get a domain name for a little over $10

Now once you own your domain name, you need to host it. This means you
need web hosting. I recommend HostGator. They are a superior web
hosting company. Of course you can shop around. The key elements you
want to consider are price, support, features.

Web hosting can range in price from free, you get what you pay for, up
to hundreds monthly. Good web hosting can run from $7 to $30 a month
and at $30 a month, you should be able to host multiple domains,
possibly up to 10

Support is critical. If this is your first setup, you may have
questions. Read the site, make sure support exists, by email or live
chat. Make sure the operating hours of support work for you. Make sure
there is a guarantee if you need it. Go ahead and test the support,
with a question before you purchase.

The features you want (don’t worry if you don’t know exactly what they
all are) include c-panel, Fantastico, 100MB Quota per domain, 1000MB of
bandwidth per domain, FTP accounts, at least 2, email accounts,
DataBase accounts, 3 minimum,

There are lots and lots of video on line, at youtube.com to show you
exactly how to set up your account.

Order your hosting account, and pay for it. Log in to the account.
Follow the directions to set up your domain name. Make note
of the DNS numbers of your newly set up hosting account. Ask support if
you can’t find it.
With DNS numbers in hand, log back into your godaddy account (or name
registrar account you used) and click on domains, then click on your
new domain name you purchased. Click on DNS settings, and paste your
DNS numbers from your hosting account, into the Goddady
fields. To clarify, Godaddy is the registrar, they registered
the domain for you, Hostgator is the hosting company, they keep your
domain name connected and live to the internet backbone for you. The
DNS settings take 1 hour to 1 day to get set up, and then you will be
able to type your domain name into your address bar and see your domain.

you can use your c-panel to log in and edit your account files, or use
an ftp client, I use a free one called FileZilla and works great.

Best of luck, see you online!

Kevin Needham

——————–
To receive your free Business Blueprint, click here.
All you need to get started is to
take the first step.
——————–

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