Follow Me On TwitterLast post I mentioned Feedburner, which is the technology for tracking your RSS Feed subscribers.
This is the follow up, which hopefully sheds some light on RSS Marketing.
Wikipedia defines RSS Feeds as:
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An RSS document (which is called a feed, web feed, or channel) includes full or
summarized text, from a website. Web feeds benefit publishers by letting them
syndicate content automatically. They benefit readers who want to subscribe
to timely updates from favored websites or to aggregate feeds from many
sites into one place. RSS feeds can be read using software called an “RSS reader”,
“feed reader”, or “aggregator”, which can be web-based, desktop-based, or
mobile-device-based.
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A bit of a mouthful I know, so here is my definition:
Technology exists that allows you to set up a RSS feed on your web site or blog. Users can then click
your link and subscribe to your feed. Your content gets sent to their RSS reader automatically.
Think of it like an email list. your the publisher they are the subscriber.
With an RSS feed, the content sent out is the most recent content added to your site, automatically.
If you run a newsletter, you need to prepare the content and email it out. With an RSS Feed, the
content is sent automatically.
What ever you post to your blog or put on your web pages, goes out to your feed subscribers.
building you RSS feed subscribers is just as important as building your mailing list and you should
take some time to set it up correctly.
Here is a fact. Many visitors will visit your blog once. If they like the current article, they click
on your RSS Feed button and never return because now your content gets fed into their RSS Reader.
Each day they simply open their reader and see your newest posts, along with posts from 5-5000
other RSS feeds they subscribe to. You want your content in front of those readers don’t you?
other RSS feeds they subscribe to. You want your content in front of those readers don’t you?
Now with blog technology, the RSS feed is built right in. It is set up and ready to go to work for you.
The first thing you need to do is set up your RSS feed to channel through Feedburner. I have
described how to do that in a recent article titled: How to Use FeedBurner For Profit
described how to do that in a recent article titled: How to Use FeedBurner For Profit
Follow the directions in the article, and post the FeedBurner link back to your site. Make it
look catchy with a graphic or two, and you are good to go.
The attractive thing with RSS Feeds is the subscriber remains anonymous. They do not
need to provide the site owner a name or email address, so it is much simpler for them
to join your feed and not have to worry about their personal data.
need to provide the site owner a name or email address, so it is much simpler for them
to join your feed and not have to worry about their personal data.
So what is RSS Marketing? Well it is just one more way in your “network” of ways you
have to keep in touch with your future and present customers.
have to keep in touch with your future and present customers.
Many will visit your site. Some will read and leave, some will just leave, some will join
your RSS, some will join your newsletter. If you do not offer it, and make it a visible
choice on your site, you will miss a whole buch of subscribers who wanted to keep
up with your antics.
your RSS, some will join your newsletter. If you do not offer it, and make it a visible
choice on your site, you will miss a whole buch of subscribers who wanted to keep
up with your antics.
Go ahead now, get your RSS feed working for you.
Sincerely
Kevin Needham
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