Follow Me On TwitterI apologize right off the bat. Search Engine Optimization is such a huge subject that it can not be covered in one article or even one book.
To define it in simple terms, there is on-page and off-page optimization.
On-page is the physical things you can do, to your own pages code, to make it SEO friendly.
Off-page optimization is described as strategies that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. This primarily includes getting other sites to link to your site.
Now since we are blogging here, I wanted to discuss Blog SEO tactics and specifically what great (free)
resources are out there to help.
first thing you need to define for yourself is a collection of keywords that you want to optimize your blog for. This list will grow over time but if you can decide on a list of 20 it will get us started.
For FollowmyStartups.com we started with this list.
FollowmyStartups.com keywords
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business startups
start a business
how to start a business
start a business online
online marketing
internet marketing
marketing online
affiliate marketing
how to affiliate market
What I will focus on today is some of the best on-page activities you can do as well as the best SEO plugins for your blog.
I will reference information found in Blog with Success, as I’m a follower of the system and have used their on-page recommendations list for all my blog setups. First lets optimize our blog by setting the title
and taglines.
Let’s log into our blog admin and click on
Settings –> General
Your Blog title should be just a few words and include the main keyword your site will target. In our case, we used “Follow My Startups”.
For a tagline, we want it catchy, we want it to use our main keyword and also a longer tail keyword from our list. In our case, we used “Follow Me As I Start New Online Businesses”. Next lets install some plugins for our blog. If you are not familiar with how to install plugins to your blog, please see our resource list below.
The 2 most important plugins we recommend are: The Ultimate Tag warrior 3 and the All in one SEO Please see reference links below
To configure the Ultimate Tag Warrior 3, here are the guide lines: First upload the plugin and activate it. Go to Settings –> tags
URL Settings:
Use url rewriting for local tag urls = (Ticked)
Base url = /tag/
Include trailing slash on tag urls = (Ticked)
Meta Keywords:
Include meta keywords = (Ticked)
Embedded Tags:
Use embedded tags = (Ticked)
Debugging:
Include debugging information = (Blank)
Automatic Feed Tags:
Include local tag links in feeds = (Ticked)
Primary Content Tags:
Automatically include primary tag links = (After Content)
Base format for primary tag links = (Commalistwithtaglabel)
Secondary Content Tags:
Automatically include secondary tag links = (No)
Base format for secondary tag links = (Tagsetsimplelist)
Global Formatting Settings:
Leave defaults in and check all social site tick boxes
Technorati, Flickr, delicious, Wikipedia, gadabe, Zniff,
RSS = (Ticked)
Editing Options:
Show existing tags on post editing page = (Dropdown)
Hit Save, you are done.
When you make your next post, add your tags (keywords) into the box provided, labeled tags, right below your text box.
Remember to target your keyword list in your tags and post writings. The next plugin you will install is the All in one SEO plugin First upload the plugin and activate it.
Click Settings –< All in one SEO
For Home title, use main keyword, I used “start an online business”
For home Description, make it catchy and use multiple keywords, I used: “Follow Along As I start an online business. We Show You How To Setup, Get Traffic To And Monitize An Online Business Website”
This is what shows up in the search engines. Home Keywords = your keyword list.
Leave everything else as default and
Use noindex for Categories: = (ticked)
Autogenerate Descriptions: = (Ticked)
That is it. Your blog is now ahead of 98% of the blogs out there for on-page Search Engine Optimization.
Send us a link to your blog when you are done so we can have a look.
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Register to get 50 Twitter Followers for free.
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Managing and Installing Wordpress Plugins
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